On the 29th - 30th June in the Grand Hall at Olympia in Kensington, the Marketing Week Live 2010 event took to the floor. The event takes place every year with separate shows for different areas of marketing, including the In-Store, Data Marketing, Insight and Online Marketing Shows. Steph and Sarah were there on behalf of the Research team to check out what was going on in the Insight Show .
It was pretty hot outside so we were both glad to be in the coolness of the air conditioned hall, but even aside from the refreshing temperature, it was a great day. We were able to see several speakers sharing the innovative and exciting ways they had been able to gain really great insights into different audiences, and then speak to them afterwards about how they went about achieving these. From co-discovery and ethnographic approaches using film, to gaining access to online youth communities, to adapting psychometric testing techniques to gain insights into audience perceptions, there was certainly more than enough food for thought. With a whole host of new suppliers vying for our attention as we went around, offering cupcakes, sweets and even a personal caricaturist (judge for yourself what you think of the outcome of that!), we were spoilt for choice for people who could help us put some of these approaches into practice ourselves.
We’re now working on going through the information we picked up, and creating unique ideas for applying some of the new approaches at EdComs. Traditional approaches definitely have an important role, but there is always room for creativity. It just goes to show that with a little imagination research knows no bounds. So watch this space for some great, new and exciting things coming your way soon in a Research department near you!
