Sarah has experience researching a broad range of demographic profiles including children and young people, professionals, consumers and hard-to-reach audiences. She has a background in working with children with disabilities.
Sarah has conducted research projects for both public- and private-sector clients. These projects include:
- evaluation studies
- concept testing
- consumer/stakeholder insight
- marketing strategy
- brand tracking
- usability testing.
Her clients have included the the Food Standards Agency, the Department for Transport, Ofsted, BP, News International and the BBC.
Sarah graduated from the University of Kent with an honours degree in French and Drama. She has over four years' research experience across qualitative and quantitative research methods and is a Market Research Society-trained children and young people's researcher. She also has specific expertise in internet research, including website testing, and in creative and projective techniques.
Sarah is an associate member of the Market Research Society and a member of the Association for Qualitative Research. She is a fluent French speaker and previously trained as a translator in Paris. She is also learning German and likes to practise her language skills in situ whenever she can.